• Leading Digital Transformation (Step 7)- Sustain Acceleration

    At this stage, all successful digital programs already have huge momentum. Frequent small wins and the guiding coalition is working in the favor of digital transformation to move to next big and bold things that are right for the organization. At this stage the digital transformation program is already generating some clear ROI hence you can feel confident about bringing necessary changes to accelerate the program. This is the best time to change systems, structures, and policies that don’t align with the vision that you have for the organization. If you can find efficiencies in your organization this is the best time to make those moves and restructure your team.…

  • Enabling Intelligent Marketing

    My Keynote presentation from NASSCOM MARTECH Confluence 2017 on the topic of Digital Transformation: Enabling Intelligent Marketing. Drawing the Technology Landscape for Intelligent Marketing A hype-free overview of intelligent technologies for marketing. This session will also cover the uses, ROI and challenges of these technologies.  

  • Generate Short Term wins

    Leading Digital Transformation (Step 6)- Generate short-term wins

    Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results of the digital transformation. “Track your small wins to motivate big accomplishments.” – Teresa Amabile Motivation is critical to leading digital transformation or any other big change. Motivation comes from organizational momentum that comes from a combination of Digital action and continuous small or big wins at regular intervals. Digital Transformation Momentum= Digital Action X (Short-Term Wins) Here are some of my key lessons learnt on generating short-term wins and fueling the big change of digital transformation: Communicate Wins/Results in Sesame Street terms One of my very good friend and colleague always…

  • Problem Reframing

    Reframe Problems Before Solving

    I recently understood the importance of reframing the problem before looking into solutions. It helps in creating simple, effective and economical solution in far shorter time. Here are Seven practices for effective reframing of problem in few minutes that I learnt from HBR article: Establish legitimacy: It’s difficult to use reframing if you are the only person in the room who understands the matter. Share this article with your team https://hbr.org/2017/01/are-you-solving-the-right-problems Bring outsiders into the discussion: Someone who works with your team but not part of it. They will think differently and challenge the group’s thinking. People’s definition in writing: This helps in ensuring everyone have the same view and understanding…

  • Leading Digital Transformation (Step 5)- Empower and Remove Barriers

    The purpose of this stage is to overcome barriers to Digital Transformation. It is crucial to remove barriers to change, change systems or structures that pose threats to digital transformation. These barriers could be structure, skills, systems and supervisors. Three main best practices for removing barriers to change are: Educate & Engage When major changes are initiated we need to think about new behavior, skills and attitudes that are required in the new world. A good training with right kind of experience enables digital transformation in a big way. Always remember that encouraged and empowered employees make an enterprise win! Inform & Negotiate Every transformation will have it’s fair share…