• What is meaning of Digital in Digital Transformation

    This is the most common question I am asked during all my years in digital transformation. It may come in various formats, but the intent is to understand the digital transformation scope. Every digital transformation lead will have a different answer based on the state of the company’s evolution. Hence no answer can be right or wrong in my opinion. As per me, Digital is the new way of doing business and engaging with customers in this digital age. That is why a digital transformation should focus on both customers and employees in transforming the following: User Experience Business Processes Business Systems Do you agree? Please share your thoughts.

  • Leading Digital Transformation (Step 8)- Institute Change

    Articulate the connections between the new behaviors and organizational success, and develop the means to ensure leadership development and succession. Don’t manage – lead change before you have to. -Jack Welch Here are some of the things that I have seen implemented in order to solidify change that has been initiated or created due to Digital Transformation initiatives: Start a Digital enablement program Promote and adopt ROI mindset Align Digital KPI’s to Performance KPI’s in long-term Whatever else that you think can work based on the culture of your organization This is the final step on the list of 8 steps that I recommend for digital transformation in your organization.

  • Leading Digital Transformation (Step 7)- Sustain Acceleration

    At this stage, all successful digital programs already have huge momentum. Frequent small wins and the guiding coalition is working in the favor of digital transformation to move to next big and bold things that are right for the organization. At this stage the digital transformation program is already generating some clear ROI hence you can feel confident about bringing necessary changes to accelerate the program. This is the best time to change systems, structures, and policies that don’t align with the vision that you have for the organization. If you can find efficiencies in your organization this is the best time to make those moves and restructure your team.…

  • Enabling Intelligent Marketing

    My Keynote presentation from NASSCOM MARTECH Confluence 2017 on the topic of Digital Transformation: Enabling Intelligent Marketing. Drawing the Technology Landscape for Intelligent Marketing A hype-free overview of intelligent technologies for marketing. This session will also cover the uses, ROI and challenges of these technologies.  

  • Generate Short Term wins

    Leading Digital Transformation (Step 6)- Generate short-term wins

    Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results of the digital transformation. “Track your small wins to motivate big accomplishments.” – Teresa Amabile Motivation is critical to leading digital transformation or any other big change. Motivation comes from organizational momentum that comes from a combination of Digital action and continuous small or big wins at regular intervals. Digital Transformation Momentum= Digital Action X (Short-Term Wins) Here are some of my key lessons learnt on generating short-term wins and fueling the big change of digital transformation: Communicate Wins/Results in Sesame Street terms One of my very good friend and colleague always…