• Enabling Intelligent Marketing

    My Keynote presentation from NASSCOM MARTECH Confluence 2017 on the topic of Digital Transformation: Enabling Intelligent Marketing. Drawing the Technology Landscape for Intelligent Marketing A hype-free overview of intelligent technologies for marketing. This session will also cover the uses, ROI and challenges of these technologies.  

  • Generate Short Term wins

    Leading Digital Transformation (Step 6)- Generate short-term wins

    Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results of the digital transformation. “Track your small wins to motivate big accomplishments.” – Teresa Amabile Motivation is critical to leading digital transformation or any other big change. Motivation comes from organizational momentum that comes from a combination of Digital action and continuous small or big wins at regular intervals. Digital Transformation Momentum= Digital Action X (Short-Term Wins) Here are some of my key lessons learnt on generating short-term wins and fueling the big change of digital transformation: Communicate Wins/Results in Sesame Street terms One of my very good friend and colleague always…

  • Problem Reframing

    Reframe Problems Before Solving

    I recently understood the importance of reframing the problem before looking into solutions. It helps in creating simple, effective and economical solution in far shorter time. Here are Seven practices for effective reframing of problem in few minutes that I learnt from HBR article: Establish legitimacy: It’s difficult to use reframing if you are the only person in the room who understands the matter. Share this article with your team https://hbr.org/2017/01/are-you-solving-the-right-problems Bring outsiders into the discussion: Someone who works with your team but not part of it. They will think differently and challenge the group’s thinking. People’s definition in writing: This helps in ensuring everyone have the same view and understanding…

  • Leading Digital Transformation (Step 5)- Empower and Remove Barriers

    The purpose of this stage is to overcome barriers to Digital Transformation. It is crucial to remove barriers to change, change systems or structures that pose threats to digital transformation. These barriers could be structure, skills, systems and supervisors. Three main best practices for removing barriers to change are: Educate & Engage When major changes are initiated we need to think about new behavior, skills and attitudes that are required in the new world. A good training with right kind of experience enables digital transformation in a big way. Always remember that encouraged and empowered employees make an enterprise win! Inform & Negotiate Every transformation will have it’s fair share…

  • Leading Digital Transformation (Step 4) Communicate and Enlist volunteers

    “Change happens when it is done by the people and not to the people!” Enlist Volunteers In step 2 we talked about building a guiding coalition. Now is the time to take participation in Digital Transformation to new levels by enlisting volunteers. It is just like software moving from Alpha to a beta stage. The intent is to have more adopters who can participate, provide live feedback and become the change agents. Raise a bigger force of people who are ready, willing and urgent to drive the Digital Transformation change. The other intent of this step is to make more co-authors of this Digital Transformation change. As more people will get engaged in the earlier…