14 Jul

Chief Marketing Technology Officer

Chief Marketing Technology Officer

If you want to read about the role of chief marketing technology officer (CMTO) here are some of the best resources in order of my preference:

30 Jun

Digital Tipping Point from McKinsey – Digitization

Digitization

The digitization efforts across organizations around the globe are picking up momentum. A report from McKinsey came out today sharing how the efforts around digital are gaining steam. It shows that we are making a good progress around digital as an industry trend around digitization. Here are few of the key takeaways about digitization from the report:

  • Executives say their CEOs are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals.
  • The future spending on digital will increase, and that a large portion of future company growth will be driven by digital efforts. But organizational challenges and a dearth of talent are common, significant hurdles that prevent companies from scaling up their digital efforts or seeing clear returns on their investments. So are limited accountability and a poor understanding of potential value.
  • Expectations for growth are highest at companies that pursue digital to create new business.
  • Executives expect the largest share of their digital growth in the coming years will be from digital customer engagement, followed closely by the digital innovation of products, operating models, or business models.

    Digital customer engagement is paramount in both strategy and spending.

    Digital customer engagement is paramount in both strategy and spending.

  • Larger companies (those with annual revenues of $1 billion or more) in particular are struggling with unsuitable organizational structures and inflexible business processes.
  • Many executives also agree that digital talent remains a trouble area for their organizations. Only one-third of respondents say at least one in ten of their employees spends any time working on digital projects.

You can read the complete report on McKinsey

Header image credits to http://dsl.uncc.edu/dsl/services/digitization

27 Jun

How is Corporate using Social Media

  • 94% of Corporates use social media in some capacity.
  • 75% saw an increase in website traffic.
  • 58% use it for Lead Generation
  • Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%).
  • 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts.

All the details and infographic are available at  MBA Programs

Social Media is Going Corporate
Courtesy of: MBAPrograms.org

 

23 May

CIO Role in Big Data

Today I came across an awesome post by McKinsey on how CIO should play a vital role in the Big Data for their company as CIO have the influence and credibility to run such projects.

To help companies raise their game on how they use data and analytics for competitive advantage, CIOs should master four critical roles:

  • as venture capitalist, showcasing the “art of the possible” to internal customers by highlighting the most promising ideas to apply big data and advanced analytics

  • as product manager, assembling easy-to-use big data and advanced analytics “products” designed to match patterns of use by internal customers

  • as recruiter, motivating and retaining the best talent

  • as business leader, building the discipline to enable transformational change and impact at scale

In this article, McKinsey describe some of the steps CIOs are taking in each of these areas and offer insights from the chief executives of information at AIG and Merck.

21 Feb

World population and per capita income

A very interesting map infographic from National Geographic that shows where and how the population of 7 billion lives. The map shows population density; the brightest points are the highest densities. Each country is colored according to its average annual gross national income per capita, using categories established by the World Bank.

The most amazing thing for me on this infographic is how World population and per capita income have been shown in co-relation with things like Life expectancy, years of education, literacy rate, fertility rate, new migration rate, phone subscriptions, cars, carbon dioxide emissions etc.

World population and per capita income

World population and per capita income

Here is one of the correlations with world population and per capita income and you can see more on National Geographic’s website by clicking on various tabs of infographic.

World population and per capita income

World population and per capita income

18 Dec

Milk: The biggest driver of impulsive buying in FMCG

As per recent study by Nielsen, nothing has more power to drive consumers to the store than milk (59% of instances), closely followed by pet food (56%) and baby food (52%).

And it is true in case of our family. Every time we go to buy milk it always costs us more than $30-$40. We always come back with many other things, what we all call “impulsive buying”.

 

Source: Nielsen

Source: Nielsen

13 Dec

Are your metrics screwed up due to bots? 61.5% of website visitors are bots.

2103 report for Incapsula reveals an increase in bot traffic since last year. Are you currently segmenting your bot traffic in your web analytics profile? Are you ensuring that your website metrics are not inflated? If not, I think this a right time to start thinking and doing something about it because

61.5% of Web Traffic Is Not Human

61.5% of Web Traffic Is Not Human

 

Here are some good articles on how you can segment the bot traffic if you are using Google Analytics:

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