13 Aug

UFO or NASA drones?

I am curious about UFOs but I never write such articles but what we saw tonight makes me curious to share it with all of you. These may be a personal flying drone, drone or may be a UFO.

Today 8/13/2014 between 9:10-9:20 PM PST we saw 2 flying objects on the west side of San Ramon. These were identical to stars but bigger and they were moving quite fast, can these be UFO. Both of these objects were identical and totally distinct from aeroplanes in the sky. They were not as fast as you see them in video as part of it was due to me holding the camera and trying to find object. My camera was not stable. This was not a video camera but a DSLR camera. I look forward to hear your expert opinion about if these were a UFO. The pictures have tail due to unstability. These objects  (possibly UFO :) were circular in shape with no tails.

Related Post: Just read an article on Yahoo which talks about many people having similar sightings on the same day. A coincidence or the same thing traveled to there?


11 Aug

Why I am attending Marketing Technology Conference

Marketing Technology Conference  is the first ever event for the practice of Marketing Technologies. I go to many conferences but I never write about them and especially before the conference. Few of my friends have recently inquired me on why I am attending the Marketing Technology Conference and what are the benefits I see by attending Marketing Technology Conference (MarTech Conference).

Marketing Technology Conference

Marketing Technology Conference

The first Marketing Technology Conference (MarTech Conference) is very special for me as it is about my passion and it is a conference that I was praying for few years now. So this is my attempt to share with you why I am attending Marketing Technology Conference (MarTech Conference) and why you may also like to attend it next time (they are already sold out). After the conference I plan to post another article on what I learnt at Marketing Technology Conference.

Rising Role of Marketing Technologist

Almost 3-4 years ago I came to know the term that describes the role that people like me play in the business world today. This was the time when I was introduced to the role of Chief Marketing Technologist. Marketing Technology Conference (MarTech Conference) is the first ever conference that will bring all of us in this practice under one roof for a day.

Here are some of great reads on this role that have helped me understand the role better and also educate others on this role and its importance.

Here are some of the profiles of Chief Marketing Technologists who are already impacting the success of some big companies (collected from from LinkedIn Search and Scott Brinker’s blog)

Few of the above Marketign Technologists are also speakers at Marketing Technology Conference (MarTech Conference)

Scott Brinker “The Pioneer of Marketing Technology”

I was introduced to Scott Brinker’s blog by my previous manager. It has been almost 3-4 years that I have never missed any update from Scott Brinker. I have always tried to attend as many events where I can go and learn from him. He is the person who put this concept together and really guided the entire industry why there is a need of such role and why it is no more a choice. Scott Brinker may have spent hundreds of hours in putting together the vision, thought leadership and detailed plan on how to make this happen. There is not one other than Scott Brinker who is the ultimate expert in this field. Scott is the chair and the key speaker at Marketing Technology Conference (MarTech Conference).

Why I  am attending Marketing Technology Conference (MarTech Conference) 

I have discovered that great people are willing to share their ideas and you can learn only if others are ahead of you. There are many professionals in this space who are definitely ahead of me in this field or atleast they know what I may not know.

Here are the top few reasons why I am attending the Marketing Technology Conference (MarTech Conference)  at Boston.

  • This Marketing Technology Conference is Chaired by Scott Brinker. So obviously this is the best chance to learn from the pioneer in this field.By now you may have already noticed that I am firm follower of Scott Brinker.
  • Connect with peers: Marketing Technology Conference (MarTech Conference)  is the only and the first event in the industry where I can connect with all my peers. A great chance to network, connect, learn, share with them.
  • A great place for personal development in this space.

“A man only learns in two ways, one by reading, and the other by association with smarter people.” – Will Rogers

  • Marketing Technology Conference (MarTech Conference) is vendor-agnostic hence no hidden agendas & no sales pitches. The reason I got to conferences is to learn and not to buy. It is good to connect with vendors but the main reason I go there is to learn.
  • Broad Agenda : The agenda very well covers the following main questions that most probably each one of us face today:
    • How do we support new marketing strategies with the right technology strategies?
    • How can technology transform our marketing operations and customer experiences?
    • What management practices do we need to govern this new breed of marketing?
    • How do we develop talent and culture to leverage marketing technology investments?
  • Better understanding the complex world of Marketing Technology: As you may already know that the world of marketing technology is getting complex day by day with new products and more consolidations by big companies. If you are unaware, here is the best illustration of the complexity:Marketing Technology Landscape Supergraphic (2014)

    Marketing Technology Landscape

    Marketing Technology Landscape

  • With more in depth understanding of the marketing technology space I will be more equipped to better design my marketing technology stack.
  • Marketing Technology Conference (MarTech Conference) is a great place to share your own challenges with other and help other with the challenges they are facing in this field. A great quote on collaboration

“Collaboration is important not just because it’s a better way to learn. The spirit of collaboration is penetrating every institution and all of our lives. So learning to collaborate is part of equipping yourself for effectiveness, problem solving, innovation and life-long learning in an ever-changing networked economy.” -Don Tapscott

  • Marketing Technology Conference has a very good line of speakers. Most of them come from different perspectives and can help put together the right & complete picture. Here are some of the speakers on the agenda (Pasted from PR2020 )

1. Scott Brinker (@chiefmartec), Conference Chair & author, chiefmartec.com

2. Mayur Gupta (@inspiremartech), Global Head of Marketing Technology & Operations, Kimberly-Clark

3. Laura McLellan (@lauramclellan), VP Marketing Strategies, Gartner Research

4. David Raab (@draab), Principal, Raab & Associates

5. Paul Roetzer (@paulroetzer), CEO, PR 20/20, author of The Marketing Agency Blueprint and The Marketing Performance Blueprint

6. Jascha Kaykas-Wolff (@kaykas), CMO, BitTorrent

7. Erica Seidel (@erica_seidel), CEO, The Connective Good

8. Jane Hiscock (@janehiscock), Founder & CEO, Farland Group

9. Wes Hunt, Chief Data Officer, Nationwide Insurance

10. Lisa Ritchie, SVP Customer Knowledge and Insights, Scotiabank

11. Travis Wright, CEO, MediaThinkLabs

12. Erik W. Holt (@erikholt), Partner Strategy Leader – Technology/ISV, IBM ExperienceOne

13. Lou Pelosi, Sr. Director LaunchPoint, Marketo

14. Suresh Vittal (@sureshvittal), VP Product Marketing and Strategy, Adobe Marketing Cloud

15. Erik Brynjolfsson (@erikbryn), Director of the MIT Initiative on the Digital Economy

16. Sheldon Monteiro (@sheldon_tm), CTO, SapientNitro

17. Sheryl Pattek (@sherylpattek), VP & Principal Analyst, CMO and Marketing Leadership Practice at Forrester Research

18. Jason Heller (@JasonHeller), CEO, Agiliti

19. Sean Ellis (@SeanEllis), Founder & CEO, Qualaroo and GrowthHackers.com

20. Christopher Penn (@cspenn), VP of Marketing Technology, SHIFT Communications

21. Shawn Goodin (@shawngoodin), Director of Marketing Technology, The Clorox Company

22. Michael Krigsman (@mkrigsman), Co-Host of “CxO Talk”

23. Vala Afshar (@ValaAfshar), Chief Marketing Officer Extreme Networks

24. Robert Tas (@TasRobert), Chief Marketing Officer and Senior Vice President, Pegasystems

25. Steve Mann (@stevemann), Chief Marketing Officer, Research Solutions, LexisNexis

26. Dharmesh Shah (@dharmesh), Co-Founder and CTO, HubSpot

 Check out Twitter list by PR2020MarTech Speakers

  • Case studies make great collateral for sales. In the role of Marketing Technologist we play a sales role on a daily basis when we have to influence our colleagues, managers and senior leadership. Case studies are a great asset for winning those pitches.

I look forward to Connect with you

See you at the Marketing Technology Conference (MarTech Conference), I look forward to connect with you and learn from you. Please feel free to reach out to me via

My Background

Today I live on the cross roads of marketing & technology. Marketing Technology is a new practice that is become more and more prevalent today in every company. I would like to share my background so that you can  better understand my perspective on attending Marketing Technology Conference (MarTech Conference)

I started my career as a software engineer. Java, Struts, SQL, Hibernate, Spring, etc. were the technologies that I spent my first 7 years of my professional life. Got a great opportunity and moved into a sales and relationship management, it was fun. It was a period of great learning. Really understood what happens in the business world on a daily basis and the challenges of customer relationship management. Since last 5 years my professional journey took me into Marketing teams. I got into Marketing because of my passion to bridge the gap between tech and business.

Today my key focus is on Digital Marketing Strategy and Marketing Technologies but that is not what I have always done. I understand technology, have a passion for sales and I love marketing. On a daily basis I have to connect these dots and that needs a great amount of understanding of all these fields.

Connect with Me

MyBlog, LinkedIn or Twitter


Some other great posts on this subject:

10 Reasons to Attend the Inaugural MarTech Conference (Aug. 19-20)

8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference


21 Feb

World population and per capita income

A very interesting map infographic from National Geographic that shows where and how the population of 7 billion lives. The map shows population density; the brightest points are the highest densities. Each country is colored according to its average annual gross national income per capita, using categories established by the World Bank.

The most amazing thing for me on this infographic is how World population and per capita income have been shown in co-relation with things like Life expectancy, years of education, literacy rate, fertility rate, new migration rate, phone subscriptions, cars, carbon dioxide emissions etc.

World population and per capita income

World population and per capita income

Here is one of the correlations with world population and per capita income and you can see more on National Geographic’s website by clicking on various tabs of infographic.

World population and per capita income

World population and per capita income

13 Nov

Happy Diwali: My wishes to all of you and an awesome summary from President Obama

On the auspicious day of Festival of lights
May the Joy, Prosperity and Happiness
Glow your days, in the year ahead.

I never thought I could learn from a Diwali message on internet but today I learnt something and thought of sharing.

When it comes to posture, clarity of communications or leadership through unity, I am always impressed by President Obama. While searching for Diwali messages I stumbled upon a video link with wishes on Diwali form President Obama. I was impressed by the summary he provides around the history of this biggest festival in India and the pronunciation of all the names of God’s from different religions in India. It is always amazing to see him talk as he always come with prior preparation. This video clearly shows that he practiced it well before delivering the message and definitely it worked. I learnt a success habit once again form this Diwali wishes video “Prior preparation is a mark of a leader“.

01 Oct

Verizon iPhone5 WiFi Bug Fix

Apple has released information on how to fix iPhone 5 bug that burnt data plans of some Verizon customersiPhone5 Verizon WiFi Bug

From Apple Support site.

This carrier settings update resolves an issue in which, under certain circumstances, iPhone 5 may use Verizon cellular data while the phone is connected to a Wi-Fi network. Follow these instructions to install the update.

  1. Tap
14 Dec

World Wi-Fi number for FREE from Republic Wireless

It is amazing how new concepts are shaping the today and future of the fast progressing world we are living in. After bringing a revolutionary idea of bringing VoIP to cellphones today I received an email from Republic Wireless to get hold of a free international number.

Republic Wireless call this a world Wi-Fi number. World Wi-Fi number is a secondary number that will be assigned to your primary domestic number and the republic wireless number. Anyone would be able to call you from any country for very cheap prices (sometime in future)

As soon as I got this, I had a question for myself. Why do I need it? Here is whatI found:

I am from India and most of my family and friends are in India. This will help me in 2 ways:
1) All my friends and family can call me for a very cheap price as Republic Wireless has offered all carriers in the world a very cheap way to pass their traffic directly to them instead of paying heavy fees to other carriers to route the call internationally.
2) I frequently go back to India to meet family and for business. While I am there the same Republic Wireless phone with the world Wi-Fi number will work anywhere where there is a wifi. India is very advanced now, even in my village (Mohtli) there are many wifi networks available. This empowers all my clients, office, friends in USA reach me directly without a need of international calling enabled on their phone.

I went ahead and booked the number of my choice for free. I even went ahead and reserved a number for my wife ( even when she is not registered with them, I think they are very generous to allow anyone). Here is the link http://worldwifi.republicwireless.com

Now I am waiting for 2012 when they will make this number available and functional. Once the feature is ready Republic Wireless will be back in touch and will let me know how to link the World Wi-Fi number with the Republic phone and my primary domestic number.

I am excited to use this new feature and technology and wish the very best to Republic Wireless.

I like innovation!

Republic Wireless: http://worldwifi.republicwireless.com

14 Sep

Guard your brand from Porn, reserve the .xxx domain

If you are a brand, I would encourage you to take a preemptive action and reserve your brand in .XXX registry ASAP before October 28, 2011. There is nothing worse than losing the brand reputation by letting some porn operator use your name.

Since last week the .XXX domains are available for the adult entertainment companies. So now any porn company can have yourcompanyname.XXX registered and use your name and loyal customers to increase their porn business and tarnish yourcompany image. But the good news is that there is a cooling-off period till Oct 28. All the companies outside of the porn space have enough time to protect their brands by taking a preventive measure of registering their trademark with .XXX before Oct 28.

In a worst case scenario if you choose not to reserve your domain, be ready to spend few thousand dollars in litigation cost or spend up to few millions if you choose to buy your domain back from a reseller.

The .XXX registry is operated by ICM Registry LLC. In order to reserve your brand with .XXX domain please go to a domain name registrar like networksolutions, godaddy.com. Please find the region specific list below with the links to the respective domain registration company.

USA and Canada clip_image004clip_image006clip_image008clip_image010clip_image012clip_image014clip_image016clip_image018clip_image002clip_image020clip_image022clip_image024clip_image026clip_image027clip_image029clip_image031clip_image033
Europe clip_image035 clip_image037 clip_image039 clip_image041 clip_image043 clip_image045 clip_image047 clip_image049 clip_image051 clip_image053 clip_image055 clip_image057 clip_image059 clip_image061 clip_image063 clip_image065 clip_image067 clip_image069 clip_image071 clip_image073 clip_image075 clip_image077 clip_image079 clip_image081 clip_image083 clip_image085 clip_image087 clip_image089 clip_image091 clip_image093
Asia and Australia clip_image095pclip_image097mclip_image099clip_image101clip_image103clip_image105clip_image107clip_image109clip_image111
Other Countries clip_image113clip_image115
07 Jul

Solar Impulse plane on 24-hour test flight: Wish them the Best!

I am very excited to see the outcome of this historic test flight of Solar Impulse HB-SIA. First time ever a solar plane will fly straight for 24 hrs. I wish a success to this test and the team as this flight will give a green future for the airline industry. The test is being piloted Andre Borschberg in Switzerland, who will ascend to an altitude of 8,500 mts, while charging its solar batteries (placed on the wings) in preparation for the night flight.
For more details go to http://solarimpulse.com/