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Here is a very nice information on right tactics for Social Media. Rand Fishkin addresses the 10 big social media challenges in this post.

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As per recent study by Nielsen, nothing has more power to drive consumers to the store than milk (59% of instances), closely followed by pet food (56%) and baby food (52%).

And it is true in case of our family. Every time we go to buy milk it always costs us more than [...]

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The top properties in media power that you cannot forget in B2B space. These properties topped the list of successful b-to-b media properties in providing targeted, engaging content, they could build audiences and attract advertisers. The Wall Street Journal Google LinkedIn Bloomberg Businessweek Forbes

Read more about these 5 and other 45 on B2B Magazine’s [...]

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Are you still thinking about going Mobile? Are you still thinking if your company should adopt mobile / responsive design as part of your strategy?

Almost 50% of US population is already using Smartphone. It is projected that there will be 222.4 million Smartphone users by 2017 which is a whopping 67.8% of US population.

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What is Rand Fishkin upto? There seems to be a top secret project MOZ going on from SEOMOZ. MOZ blog is already up and running. What I can see from the current home page message they are definitely going to join the inbound marketing business. I am looking forward [...]

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In last few years the business buyers have become far more educated and empowered with the all the information available on web and social channels.  In 2013 CMOs and especially  B2B CMOs  will have to look into execution of these 3 key initiatives to separate themselves from the competition.

In “2013 B2B CMO [...]

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Awesome post “4 Social Media Marketing Lessons From the Top Colleges” Written by Allison Rice

Lesson #1. Share Your Good News in Real Time Lesson #2. Build Followers Through Variety Lesson #3. Keep Your Clients and Readers In the Conversation Lesson #4. Don’t Rely on the ‘Tried [...]

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A very good deck on the changing picture of marketing from HubSpot, worth going through all 64 slides.

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