• Day 2 of MarTech Conference

    Here are my tweet notes from Day 2 of Marketing Technology conference (MarTech) at Boston Tweets about “#martech from:rohitprabhakar since:2014-08-20 until:2014-08-21” Some of good reads from others who attended MarTech. REVIEW OF #MARTECH, THE INAUGURAL MARKETING TECHNOLOGY CONFERENCE by¬†CHRISTOPHER S PENN

  • Are your metrics screwed up due to bots? 61.5% of website visitors are bots.

    2103 report for Incapsula reveals an increase in bot traffic since last year. Are you currently segmenting your bot traffic in your web analytics profile? Are you ensuring that your website metrics are not inflated? If not, I think this a right time to start thinking and doing something about it because 61.5% of Web Traffic Is Not Human   Here are some good articles on how you can segment the bot traffic if you are using Google Analytics: How to Filter Bot Traffic From Your Google Analytics GOOGLE ANALYTICS: HOW TO SEGMENT AND FILTER ROBOT TRAFFIC

  • What is Rand Fishkin (MOZ) upto?

    What is Rand Fishkin upto? There seems to be a top secret project MOZ going on from SEOMOZ. MOZ blog is already up and running. What I can see from the current home page message they are definitely going to join the inbound marketing business. I am looking forward for this launch as I am interested to see their offering in the space of inbound marketing. I am a follower of Rand Fishkin awesome work in the SEO space. Good wishes to Rand Fishkin!