15 May

The fall of Google Nexus One

MOUNTAIN VIEW, CA - JANUARY 5:  Mario Queiroz,...
Image by Getty Images via Daylife

No more Nexus one online, it is officially offline! Today Google announced a huge change to their dream model of selling NexusOne on through their own website. Google at it’s official blog that the site that they have created will be no more available and the phone will be sold through the conventional channels. Meantime Sprint has also announced that they are no more interested in offering NexusOne to their customers.

All these announcements are coming after a poor sales of the phone. I was always interested in finding out the outcome of this sales model since the day of its inception. I never prayed or thought of a failure of this model but was interested in the studying the impact of the success or failure of this model. The recent announcement has very well portrayed that the customers want to have a touch and feel of things before they would buy it online.

26 Mar

The Future of Creative Advertisement

It was beyond my imagination to understand the new wave of advertisement that is taking shape right now. I have never thought how social media can be used in the media ads. This was clearly evident as I surfed the following two state of the technology ads:

Harley davidson

Both of these adds almost like websites with interactive video, games, photo and gallery. At the very same time these were seamlessly integrated with twitter and facebook. The huge number of hits that these ads gathered is evident of the fact that a revolution in the field of marketing is going to take place soon as the technologies are more available to achieve the same now.

I read this exiting story at google blog by Neal Mohan, Vice President of Product Management.

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04 Mar

Personalized Google search becomes more personal

Today Google announced a new feature of STARS to give a better personalized search. This will help us to mark some results as favorite and we can get this on the top of the list whenever we search for the same thing again. It will be fantastic as lot of times I want to go back to the same old link that I goggled, but till now there was no way except bookmarks! Google will start rolling this out in coming days to all its users.

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant.

GOOGLE BLOG