Leadership by Influence

Limitations are self imposed

Rohit Prabhakar — Fri, 17 May 2013 17:06:46 +0000

Thomas Edison states, “When a man makes up his mind to solve any problem he may at first meet with opposition; but if he holds on and keeps on searching, he will be sure to find some sort of solution. The trouble with most people is that they quit before they start.”

Limitations are self imposed. Master yourself and next master the world.

-while reading Napolean Hill’s book

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Are you still thinking about going Mobile or responsive?

Rohit Prabhakar — Sat, 06 Apr 2013 11:52:00 +0000

Are you still thinking about going Mobile? Are you still thinking if your company should adopt mobile / responsive design as part of your strategy?

Almost 50% of US population is already using Smartphone. It is projected that there will be 222.4 million Smartphone users by 2017 which is a whopping 67.8% of US population.

Are you still thinking about going Mobile or responsive? Read and think once again

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What is Rand Fishkin (MOZ) upto?

Rohit Prabhakar — Fri, 05 Apr 2013 18:51:48 +0000

What is Rand Fishkin upto? There seems to be a top secret project MOZ going on from SEOMOZ. MOZ blog is already up and running. What I can see from the current home page message they are definitely going to join the inbound marketing business. I am looking forward for this launch as I am interested to see their offering in the space of inbound marketing. I am a follower of Rand Fishkin awesome work in the SEO space. Good wishes to Rand Fishkin!

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Absolute necessary for B2B CMO in 2013

Rohit Prabhakar — Thu, 04 Apr 2013 21:10:16 +0000

Image credits to 3 Geeks and a Law Blog

In last few years the business buyers have become far more educated and empowered with the all the information available on web and social channels. In 2013 CMOs and especially B2B CMOs will have to look into execution of these 3 key initiatives to separate themselves from the competition.

In “2013 B2B CMO Imperatives Forrester report” Forrester lays out the key initiatives and rationale for building insights, technology infrastructure, and branded content plans that will define leading B2B marketing initiatives for the year.

Here is a quick digest for absolute necessary and must for CMO in 2013:

Embrace The Age Of The Customer With New Insights
- Map the buyer’s journey and embed personas in their 2013 marketing plans.
- Test new processes that foster collaboration across siloed teams.
- Address the scientific skill gap to support customer obsession.
Optimize The Marketing Technology Infrastructure
- Marketing automation tools that drive growth.
  Image credit to chiefmartec.com
- Mobile as a key engagement platform.
- Focus on smart data, rather than big data.
Master Branded Content
- A balance of relevance and credibility.
- Snackable interactive and engaging content.
- Shareable content that can win the battle for eyeballs.
- A robust content ecosystem.

To Learn more and in detail read 2013 B2B CMO Imperatives Forrester report by By Sheryl Pattek with Fortune Alexander, Luca S. Paderni, David M. Cooperstein, Samantha Merlivat

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4 Social Media Marketing Lessons

Rohit Prabhakar — Wed, 03 Apr 2013 22:44:41 +0000

Awesome post “4 Social Media Marketing Lessons From the Top Colleges” Written by Allison Rice

Lesson #1. Share Your Good News in Real Time
Lesson #2. Build Followers Through Variety
Lesson #3. Keep Your Clients and Readers In the Conversation
Lesson #4. Don’t Rely on the ‘Tried and True’

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QUOTES FROM COACHES

Rohit Prabhakar — Fri, 29 Mar 2013 22:02:32 +0000

QUOTES FROM COACHES that I got from John Maxwell’s newsletter

“Teamwork is what makes common people capable of uncommon results.”

~ Pat Summitt

“It is amazing how much can be accomplished if no one cares who gets the credit.”

~ John Wooden

“Every leader needs to remember that a healthy respect for authority takes time to develop. It’s like building trust. You don’t instantly have trust, it has to be earned.”

~ Mike Krzyzewski

“Appreciation is the currency of success.”

~ Shaka Smart (a favorite quote he attributes to his wife, Maya)

“If you’re going to make every game a matter of life or death, you’re going to have a lot of problems. For one thing, you’ll be dead a lot.”

~ Dean Smith

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My wage

Rohit Prabhakar — Tue, 26 Mar 2013 15:45:50 +0000

I bargained with Life for a penny,
And Life would pay no more,
However I begged at evening
When I counted my scanty store;
For Life is a just employer,
He gives you what you ask,
But once you have set the wages,
Why, you must bear the task.
I worked for a menial’s hire,
Only to learn, dismayed,
That any wage I had asked of Life,
Life would have paid.

-JESSIE B. RITTENHOUSE, “My Wage,” The Door of Dreams

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LEADING UP

Rohit Prabhakar — Thu, 14 Mar 2013 01:00:44 +0000

When we are debating an issue, loyalty means giving me your honest opinion, whether you think I’ll like it or not. Disagreement, at this stage, stimulates me. But once a decision has been made, the debate ends. From that point on, loyalty means executing the decision as if it were your own.”

~ General Colin Powell

“Very few big executives want to be surrounded by ‘yes’ men. Their greatest weakness often is the fact that ‘yes’ men build up around the executive a wall of fiction, when what the executive wants most of all is plain facts.”

~ Burton Bigelow

Source: John Maxwell leadership wire

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Positive thinking cannot guarantee success but a best chance to try

Rohit Prabhakar — Fri, 15 Feb 2013 21:26:22 +0000

Positive thinking cannot guarantee success but it gives the best chance to try. Let’s assume that you are flying in a airplane and heading towards the beautiful island of Hawaii. The pilot found out that the engine has failed. Of course the pilot is afraid but there are 2 ways in which the pilot may react.

Image credits to dreamstime

Gets so much afraid that starts running down and up the aisle in the plane shouting we gonna die- we gonna die….

Believes that (s)he has a best chance to make it if (s)he tries as per the best ability to land it somewhere. just like Deniece De Priester

Which plane you would like to be in, definitely I will go for the later one because this pilot believe in the power of positive thinking and would like to give his/her best instead of just not trying anything.

This is a difference that the power of positive thinking can make. Definitely positive thinking cannot guarantee success but it gives the best chance to try. Hence you will find that most of the successful people fall in this category of people who believe in positive thinking but they back it up with firm action. They believe in positive thinking and have a unique ability to fail again and again until they make it.

Mobile Strategy – Responsive website vs Mobile Website vs Mobile App

Rohit Prabhakar — Thu, 14 Feb 2013 22:41:47 +0000

While working on mobile strategy a very common question that hits our mind is if we should go for a mobile app or a HTML 5 website etc. Please donot take a decision to go for a mobile app because you want one the coolest thing of this time in your list of great possessions. We must spend enough time to define the need and objectives which can lead us to choose between Responsive website or Mobile Website or Mobile App.

Here is a post from Texas A&M University where they have very well stated their mobile statement and recommendation for mobile strategy – Responsive website vs Mobile Website vs Mobile App.

Here is the comparison Responsive website vs Mobile Website vs Mobile App:

Mobile strategy – Responsive website vs Mobile Website vs Mobile App

Thumbnail image courtesy of iStockphoto, TommL

Recommended Resources:

What The Heck Is Responsive Web Design?

Mobile Site or Mobile App: Which Should You Build First? [INFOGRAPHIC]

Why 2013 Is the Year of Responsive Web Design

UPDATE: 2/22/2013

I just read Not All Responsive Web Design is Created Equal