Digital Transformation - Rohit Prabhakar

7 Ways in Which Digital Transformation Is Transforming the Businesses

The digital world is changing very fast, and businesses worldwide adopt the digital business model to make use of the new technological advancements. Continuous innovation and development help a business remove incompetencies from its internal and external business processes to improve overall efficiencies and growth. Adding these new technological advancements to your business is no longer an option but a necessity. Even though digital transformation has numerous benefits, some businesses see it as a disruption, while they should be considering it as a golden opportunity to add value to the business. This blog will discuss the benefits of digital transformation and how digital transformation is reshaping the business. 

Streamline internal and external processes

The most significant impact of digitalization on business is that it has provided an opportunity to give a makeover to business processes. Both internal and external processes that are redundant, time-consuming, and outdated must be changed with time to improve overall business efficiency. These types of change in business processes can be made simple with digitalization – the new-age technology. Digitalization helps businesses streamline and simplify data storage, communication, and analytics and become more adaptable to new technological improvements. All these further technological improvements will result in maximizing the returns and making things swift. Digital transformation is helping businesses to move at a fast pace and allocating resources for improvement and advancement.

Paves the way for future developments

The digital business model creates a data-driven environment for management to make well-informed decisions and be aware of all possible improvement and growth opportunities. A robust digital workspace with a strong customer base and relations, swift flow of information, and automated workflows make it easier for an organization to grow and expand. For example, an organization with a strong website can improve the website’s logos, interface, adding new high-tech features, and only looking ahead to grow and expand the business. More organizations are joining the digital revolution to create more development opportunities for the business, workforce, and benefits for consumers; this trifecta as their main goal and achieving this means all-around success for the business.

Improves customer experience

Every business heart and soul are customers and are the main driving force behind any business change. This is the reason why customers are important for the success of a business. In this technologically advanced world, digital business provides a better customer experience than traditional business. With the collaboration of data, analytics, and communication, the flow of information is quick, which means faster improvements and appealing products. Business products such as a logo maker, a website builder, and other similar tools made their mark because they see the need and market for such products. With digital transformation, businesses can branch out and offer new features to their old and new customers, thus increasing sales and returns.

Provides more flexibility and efficiency

The digital transformation has made the inter-departmental flow of information and data quick. This helps businesses prevent the bottleneck of data, information and redundant tasks for increasing business efficiency. By eliminating repetitive and old processes, a business can reduce the operating costs associated with complex and time-consuming workflows. With streamlined processes, a business can adopt a flexible approach for changing the priorities and goals of a business. Automating these processes enables organizations to address customer’s needs efficiently and quickly. A strong digital workspace means future-ready business and exponential growth by using technological advancements of the industry.

Establish more reliable customer relations

Every business process is targeted to offer better products and services to the end consumer. The customer’s needs and expectations are heeded right from the beginning because the customer is the king. In the success of a business, the customer plays a central and vital role. That’s why the relationship between the business and the customer must be given due importance. The digitalization business model made the flow of information swifter than ever before. A business now can access the past buying history and other preferences of customers to serve them better and provide this valuable information to the customer relationship team for establishing a reliable customer relationship. With this reliable information, organizations can build and maintain lasting relationships with customers.

Adopting a quick marketing approach

The speedy flow of information within the organization resulted in organizations following a quick marketing approach and better serving their customers. Digitalization is allowing organizations to give quick responses to the feedback received from the customer. The automated processes ensure that the products’ improvements are made quickly to deliver the best to the end consumer. Digitalization is assisting organizations with improving their products and services and creating marketing channels to spread awareness about new products. 

Empowers the workforce

The main goal of adding innovative technology to a business is to make the flow of information easy and remove redundant processes with new ones to make day-to-day tasks easy for everyone. With the introduction of new techniques, an employee can get their daily done swiftly and efficiently, improving the organisation’s overall performance. Digitalization is vital for the organization in getting an edge over its competitors and being future-ready. Digitalization allows the workforce to learn new technologies and efficiently use AI-powered tools and get more tasks in less time and with higher accuracy. AI-powered tools enable employees to enhance their skills and instils them with confidence.

Final words

Digital is the new future for every business, and digital transformation, when done strategically, can improve the business performance and revenue in the long run. Automating business aspects such as marketing, operations, processes, and decision-making etc. makes them highly efficient and future-ready. Digital transformation is not that easy and comes with its own set of complications. An organization needs to plan and strategize, keeping the big goal in mind to make the transition and implementation process easy. Talk to your team, create a plan, distribute everyone’s roles and responsibilities, and take the first step to make your business digital starting today. 

Top 5 Benefits of Implementing Marketing Technology in Your Business Strategy

Technology is moving faster than ever before and with this customer’s expectations are getting higher too. MarTech marketing technology is becoming key for organizations to meet and exceed customer expectations. MarTech helps organizations fill the digital gap created due to the rapid advancement in technology and evolving consumer behavior. The advancement in artificial intelligence, analytics, and automation helps marketers catch up with recent market trends and speed up the organization’s changes. This blog will discuss the top five benefits of implementing MarTech in your business strategy.

Data unlocking with analytics tools

In this fast-changing digital world, data is the key to sustainable growth for a business. With access to more data than ever before, marketers now can unlock data that most well-funded organizations just a few years ago. The data has now become the resource that needs analysis and refinement to deliver the best for a business. This is why the analytics industry is estimated to grow 10-15 % by 2022.

Analytics tools have now become necessary for companies to add in their marketing technology to utilize data fully. With this, an organization can increase the ROI and effectiveness of its marketing strategy. Due to this, companies are now bringing analytics into the center of the decision-making process to remove any bias and become data-driven to serve their customers better. Change in an organizational culture where data can be utilized to improve and optimize social media marketing, SEO, PPC, and email personalization.

Marketing automation for increasing efficiency

Brands need to maintain their strong presence in consumers’ minds to influence purchasing decisions. But due to so much noise in the digital world, maintaining a strong presence now becomes a challenging task for marketers.Automating the marketing efforts has become important for brands to scale up their efforts and engage consumers in this digital world. Move forward from one size fits all marketing policy to cut through the digital noise. Customers are moving away from products and ads that they don’t find interesting or improve their lives. Automating the market processes allows marketers to connect with consumers in a more personalized way that offers real value.

Marketing automation is improving the productivity of the business by 15-20 percent. Marketing automation is a critical component that helps in increasing and scaling the scope of campaigns. The number of people doesn’t limit a marketing campaign’s success as automation allows in increasing the digital world’s brand footprint and provides better ROI. automation is enabling the organization to sustain its relationship with the existing customers and attract new ones.

Increasing engagement with management tools

Social media has become a great medium for businesses to connect with customers and increase sales. Even after this huge popularity, some businesses are failing to make an impact on these digital platforms. With the right management tools, creating fresh content, responding to customer queries, and increasing brands looks like an easy and achievable task. Marketers need a MarTech stack to fill in the customer expectation gap; automate and optimize customer interactions with brands over social media platforms.

Social media management tools help in publishing and schedule posts when there is maximum engagement. Automatic reposting of high engagement content to increase reach and monitoring competitors to find the latest trends and topics to improve business marketing strategySocial listening becomes an important tool for brands to understand and analyze what people are saying about their brand, products, and competitors. With these valuable and unbiased insights, businesses can improve their marketing and business strategies.

Improving customer experience

Marketers are expected to focus largely or entirely on customer experience with the brand in the next two years. Today’s consumers are more inclined to buy from brands that offer better engagement, relevance, and personalized solutions as per their needs. This seamless customer experience is hard for companies to achieve without a MarTech stack. Artificial intelligence helps organizations analyze and process vast customer data to give that personalized experience to their customers. In a survey, many marketing executives have shown concerns that their organization is not mature when it comes to providing a personalized touch to customers. This is a clear indication of organizations’ slow response and how critical marketing technology is to meet customer expectations. 

Without the MarTech stack, organizations will become an impossible task to track the buyer’s journey. Marketing technologies are empowering the organization to analyze the customer data and forge connections in real-time. A streamlined ecosystem ensures that every customer gets a seamless and personalized customer experience.

Improving ROI and productivity

Organizations are looking to streamline their processes and become more efficient in managing their digital assets with the help of digital asset management. Marketers are creating digital content like images, videos, audio, and other content to target every stage of the buyer’s journey. It is vital to create an easily accessible and organized digital library to track all these digital assets. The DAMs are helping marketers avoid duplication of the content and save valuable time while searching media assets. Digital asset management technology provides a way to give highly relevant content that gives the personalized experience consumer demand.

Experts believe that DAM software is estimated to 30-35 percent growth by 2024. In addition to providing increased efficiency, this software enables organizations and marketers to track usage and digital assets’ ROI. These valuable insights are empowering CMOs to optimize their marketing strategy to get better ROI from further media creation. 

Final words

MarTech stack becomes essential for brands to achieve rapid progress in this digital consumer landscape. It has become an essential tool for the organization to get valuable insights from the data and to optimize for a better customer experience in real-time. AI and ML enable organizations to improve the efficiency of the marketing campaigns and maintain that personalization touch that today’s customer demands. With that personalized touch, MarTech helps bring the brand closer to consumers, improve the ROI on marketing initiatives, drive more sales, and delight their customers.

How Artificial Intelligence is Changing Business Forever

The world around us is changing very fast, industries are transforming, and small companies are slowly capturing the market with innovations. Robotics and artificial intelligence have faded the business’s word monopoly, and anyone with an innovative solution and right approach can establish their brand in the market.

Robotics and artificial intelligence

Importance of AI

Artificial intelligence is becoming more diverse as it provides businesses the ability to analyze the data, fraud detection, improving customer satisfaction, and building relationships. Companies are getting an edge over others and serving their customers even better than ever before. AI is providing solutions to complex human problems with the help of algorithms in a computer-friendly way.

Advanced ML and AI are now actively implementing businesses and industries as robots, self-driven cars, consumer electronics, and an application to improve business processes, products, and services. In the upcoming years, most business processes will be automated, and human efforts will be put into creative aspects of the business, such as brainstorming, innovating, and researching. AI-based apps allow business leaders to focus on business growth & save time by automating common business processes.

However, experts have made many AI predictions and how it is going to shape the business forever. Here are some of the business areas where AI has proved its worth and changed the way businesses used to operate.

Market & Customer Insights

Artificial intelligence is helping businesses to analyze market trends and customer insights. Data collected from system to web matrix and social media can be used in the predictive analysis to enhance customer satisfaction and build a better product. AI provides opportunities for start-ups to adopt different thought processes and search for innovative solutions for business growth. Businesses are optimizing marketing strategies, and AI helps them opt for effective marketing tools to target potential customers and eliminate unlikely customers. Social media has emerged as one of the greatest mediums for getting customer insights, and most businesses are using these platforms to connect with customers. Artificial intelligence effectively understands social media trends, and data mining allows AI to analyze different types of social media traffic. This will enable businesses to adapt to the changing market scenario and continually improve business performance.

Virtual Assistance

Virtual assistants and AI chatbots are becoming important tools for businesses to connect with customers and provide 24/7 chat support and customer service. Many companies have already added these to their website, and others plan to use artificial intelligence for virtual assistance. Many businesses are still skeptical about the idea of the customer speaking with the machine, but still, there is a potential for machine-driven aid with human-driven customer service. E-commerce industries are using AI chatbots to answer simple questions, while human-driven customer support can solve complex service issues. Chatbots and virtual assistance provide 24/7 interaction with potential buyers that is not that easy & effective to achieve with human-driven customer support. There is no doubt that next decade virtual assistants and AI chatbots will become an integral part of customer service. More companies are going to focus on improving and enhancing customer service.

Efficient sales process

AI has changed the old sales technique and moved businesses from cold calling and long emails to customers. Social media platforms like Facebook, Instagram, print media, and TV commercials are becoming effective tools to connect with new and old customers. Artificial intelligence helps businesses adopt an innovative and effective sales approach to connect with the right customer on the right platform. AI helps sales teams know their customers better and offer tailored offers to convert a potential lead into sales. E-commerce platforms are using AI for conducting online surveys, asking questions to understand customer’s preferences. This enables these platforms to show products that are the best fit for a customer, increasing the chance of a conversion. AI has transformed and made the sales process efficient where customers are offered tailored solutions. Better conversion rates and getting customer insights are some of the major benefits of AI that help improve sales and serve them better.

Data Unlocking

Earlier businesses are generating relatively less data, which is easy to store databases in a structured way and also analyze it. Having fewer data to explore makes it easier for business leaders to give valuable insights from the collected data for business. But now, the entire business scenario has changed. With so much data from different resources, it isn’t easy to understand and categorize whole data in a structured way. Most of the business data from the digital platforms are unstructured that makes it hard to analyze. In the upcoming years, a business challenge is to effectively analyze this unstructured data and use it to take their business to the next level. 

AI helps organizations in data unlocking and provides businesses with opportunities to offer well-structured data and analyze it efficiently. Businesses are improving their sales and customer satisfaction by identifying customer personalities with the help of AI. 

Process Automation

Businesses have realized the potential of automation and, in the last few decades, automate their processes. Automation tools are helping businesses to innovate and develop solutions to make the processes automated. Automation tools were introduced in the home appliances and later paved their way in the industry as industrial robots. Now, in industries, humans and robots are working alongside to deliver the best results. Most industrial leaders have predicted this rise of AI will create a new era of automation. Even small algorithms are playing a major role in industries like retail, hospitality, and e-commerce industries. Automating the processes allows industries to do a task efficiently and work 24 hours without a break.


Artificial intelligence in robotics has allowed big and small businesses to innovate and implement new methods to improve and meet their desired goals. Even new start-ups are actively using AI to get an edge over established businesses and setting them up as brands in the market. From self-driven cars to robots used in manufacturing processes to deliver better efficiencies compared to humans, there is no denying that AI has slowly become an essential part of our lives.

10 Ways Innovation can Help Grow Your Business

As customers become more demanding and tech-savvy, innovation has become a necessary tool for a business to stay competitive and be future-ready. Every business out there wants to get an edge and stand out among competitors. Innovation in business strategy helps businesses get that edge – boosting productivity, increasing profits, and growing brand popularity. Innovation is not always about the big world-changing breakthrough, but sometimes solving simple problems or issues, small improvements in business processes or workflow in any area of an organization. This blog will discuss some benefits of innovation & how it helps a business grow.

Innovation in business strategy

Better customer relationship & increased sales

Innovation can help in improving the business-customer relationship. Some small dedicated efforts like regularly surveying customers will help a business identify potential room for improvement in their products and services, identifying areas where innovation teams put efforts.

A business that fails to improve or update their product and services run into the risk of losing their business to its competitors. Thus, it becomes important for a business to invest time and money in innovation. Customers appreciate even small efforts put by the company that add extra value to what they are buying. This in turn means more sales opportunities for business.

Cost-effective and environment friendly

Organizations are using innovations to improve their operational efficiency by streamlining their processes, eliminating bottlenecks, reducing machinery and employee idle time. Innovations focused on long-term goals such as environment-friendly and cost-effective are getting more appreciation as businesses see them as an investment for a better future. An innovative solution that reduces product cost and environment-friendly is the need of the current market.

Boost brand’s popularity

The most significant advantage of innovation is that it allows businesses to anticipate market shifts and grab opportunities quickly. This gives a business an edge over its competitors and stays ready for the future. Businesses are actively using innovations to analyze market trends, improving customer, supplier, and advisor interactions, and examining competitors’ moves to look for new opportunities and grab on to them. With innovation, a business can find fresh ideas by examining what leading companies abroad in their industry are doing.

Enhance employee-employer relations

Improvement in an organization’s products and services develop a feeling of pride in their company. This results in boosting workplace productivity and efficiency as employees feel pride in what they are building. An employer should involve and take suggestions or feedback from them to get new innovative ideas to improve its internal processes. Make sure you listen to them as they are an essential source of ideas for an organization. Employees will appreciate this gesture as they feel more involved and can provide invaluable suggestions to innovate.

Pinpoint your Unique Value Proposition (UVP)

A product or service’s unique value proposition adds value to something and what differentiates it from its competitors. Creativity and innovation are perfect tools to stand apart from other products or services. Nowadays, it is often more about the uniqueness of the product or service for a customer than being valuable. A business needs to skip the better, faster, or stronger; but focus on being creative, on becoming the best, fastest or most vital to be competitive and future-ready. UVP helps a business create a unique brand story and build a quirky business image in the customers’ eyes. Once an image is created its time for a business to focus on its unique brand image and market it as such.

Getting ahead of competitors

A business that continually innovates its process and strategies will always have the edge over its competitors. Adding little creativity will help a business find better ways of connecting with customers, designing products, packaging, advertising, and market business. While creating something innovative, make sure you won’t end up copying competitors’ ideas and mess up your strategy. The best things are to go by the old rule of collecting important customer feedback, employee suggestions, competitor analysis, and other important data before making an innovative business strategy.

The unique solution to impossible problems

Innovations are done to solve existing problems or issues better or give unique solutions to an impossible situation. Organizations often ask their innovation team to focus efforts on issues that continually arise, which means the earlier solution was not that effective. The innovative team gathers all the information to find out a solution that is out of the box. This solution needs to be unique that helps the organization to improve its products or services, add value to a product, and increase customer satisfaction.

Improving Workplace Productivity

Innovation simplifies the work processes for your employees and streamlines the work to increase workplace productivity. Many businesses are getting benefits from innovation by adequately managing their employees’ workload, saving valuable time, increasing efficiency and productivity. Adding innovation to business processes will benefit the business if they are correctly implemented. This is one of the biggest reasons businesses are implementing innovation for streamlined processes, analyzing what’s working and whatnot, and planning to outsource processes to ease the workflow and increase productivity.

Organizations are tracking their work progress with homegrown project tracking systems. These tracking systems are used to assign tasks, monitor work progress, and prioritize the task given to employees. All these innovations help the organization track work and make sure employees meet the organization’s specific needs and update accordingly to remain productive. An organization should test these innovations and analyze what works best for them.

Reach your target audience and building word-of-mouth

Innovations are helping organizations to target their marketing efforts geographically, demographically, and precisely. Social media platforms are helping brands to reach their target audiences, interact precisely, and create brand awareness. This targeted marketing approach helps businesses to create word of mouth and spread awareness about their brand. Brands can add some incentives or promotional offers for their users, acting as brand ambassadors. Innovation helps brands be unique and improve their products and services, giving them an edge over competitors. This added value to their products or service cultivates the vibe that pushes people to promote and create word or mouth for the brand.

Final words

I hope this blog gave you some insight into how innovation can help your business grow. Since you have read so far just sharing an additional tip with you. An organization can also add innovation as a part of their hiring process. Asking new employees about their previous innovations – creative ideas they come up with in their last organization and how it helped their organization. Ask for their reviews on your products or services, and you don’t know this small effort from your side will help get a creative spark that can help improve the overall business as an organization doesn’t be scared of trying new things and learn from that experience.

Just a great quote I read today – 

There is no innovation & creativity without failure

Top Data and Analytics Trends to Watch out for 2021

The year 2020 has been challenging for many companies, but one area that has seen consistent growth even in the uncertain market condition has been data analytics. Businesses now realized the importance of data and analytics; without the right data and proper analysis, it is difficult for a business to make the best decisions. The change in consumer behavior is one of the major factors pushing businesses worldwide to update their business strategies to stay relevant and future-ready consistently. Pandemic has given opportunities for businesses to change their business strategy and prepare them for unexpected market scenarios. This blog will discuss top data and analytics trends that flourish in 2021.

data and analytics

Artificial intelligence

Artificial intelligence is the science that aims to execute tasks performed by the human with the help of machines. With AI development, businesses have changed their way of analyzing data and analytics to make crucial decisions and strategic changes to stay relevant and competitive. It is predicted that businesses will shift from piloting to operationalizing AI by the end of 2024. In this post-covid market scenario, all the historical user and business data will no longer be valid due to changed market conditions. The AI-based algorithm will help businesses in 2021 detect anomalies by learning from historical data and will notify the users immediately in case of an unexpected event.


Cloud will be the future of data storage, and the COVID-19 pandemic resulted in a faster shifting of the businesses towards the cloud. The businesses that failed to adapt to this sudden shift have paid a high cost in 2020. The adoption of hybrid and cloud systems has given the organization the power to involve everyone in their organization in decision-making processes rather than seniors taking all decisions. Cloud services are enabling organizations to work at a fast rate and doing quick and efficient work analysis. 

These enhanced self-service analytics and data literacy applications will play a significant role in making it a reality. This means that the year 2021 will see a shift across the sectors to data freedom and organizational behaviors. There is no doubt that this is going to be future of the storage and will become a new stack

Real-time Data & Analytics

The post-pandemic market scenario resulted in a shift in consumer behavior, and all the older data became irrelevant for the organization. The need for real-time data and analysis became extremely important for an organization to adapt according to the current changing marketing and developing strategies for staying future-ready. In 2021, real-time data and analytics will become a new normal for businesses and everyday people. Accessing critical information quickly and adapting to new challenges that the next year will bring along with it will be the biggest challenge for businesses. There is no doubt that the business analytics industry will be more in action in 2021, and real-time data analysis will be their main driver.

Data security

Data security is one of the most discussed topics that remained on everyone’s lips in 2020 and will continue even in 2021. The implementation of privacy regulations in the USA, EU, and other countries have heated the discussions of protection of users’ personal information and data security. In the year 2021, most businesses will shift their focus to data security. Businesses that have set these three things – privacy, safety, and security as their primary goal will have the edge over the competitor in the upcoming year. In the pre and post-pandemic, the incidents of data breaches have increased all over the world. It is understandable why users are concerned and why businesses are investing in security products and services.

Mobile Business Intelligence

The next trend that will continue in 2021, mobile business intelligence, has a lot to offer, but the devices’ impracticality has held them back. One of these devices’ significant drawbacks is that the data is large, and mobile screens are smaller than a computer. It makes it difficult for a user to analyze the information thoroughly. In 2021, professionals plan to recreate the analytical capabilities for mobiles or tablets to enhance the user experience. The market is still growing slowly, but more vendors and BI solutions with the option within their software like mobile dashboard will see a boom looking at the current market conditions.

Companies will soon be switching towards these ultimate solutions looking at the benefits of accessing information, more straightforward data representation, etc., from anywhere and anytime. With mobile BI, organizations can access data in real-time, which means faster response to any business occurrences and more freedom to access the information for anyone who isn’t in the office but need to access it.

Software as a service BI

One of the best business intelligence solutions that have progressed in the last year and will continue to prosper even in 2021 is SaaS. COVID-19 pandemic has introduced a new norm of working remotely for companies, even for those who rely on humans to perform daily tasks. Following the current market trend, the businesses that have opted for SaaS BI gained more flexibility and easy access to the data on the cloud from anywhere with any device. These technologies enable an organization data movement, and easy access from anywhere will become one of the most critical trends in 2021. SaaS BI is the future of business analytics and provides the possibility to perform its analysis for a business. This analysis is available to anyone from any location and can adapt according to the current and future market conditions.


These are the top data and analytics trends that have already dominated the year 2020 and will continue to do so even in 2021. Adapting to these new future trends and planning accordingly will undoubtedly give a business edge over its competitors in the upcoming year. Following a data-driven approach has become a necessity for the business, and all these trends will guide and help businesses to stay relevant and future-ready in 2021.