Rohit Prabhakar

Rohit Prabhakar
Rohit Prabhakar

Rohit is a Digital Marketing Transformation Sherpa, Chief Marketing Technologist.

Rohit has extensive experience in Technology with strong passion for Marketing & Sales. Rohit lives on the cross-roads of Tech, Marketing & Sales. As per Rohit he thinks like a Marketer, plan like a Techie and execute like a Business (Sales) leader. Because he has a unique combination of over 15 years of expereince in Technology, Sales and Marketing.

Currently Rohit is leading the digital marketing efforts and playing the role of Chief Marketing Technologist for World’s leader on Healthcare. In his previous roles he has been recognized for leadership in Digital Marketing & Web Strategy, Marketing Technologies & Marketing Automation, Product Management & Marketing, Sales and Delivery. With his unique skills Rohit is very strong in the leading business in Marketing technologies, Business Technologies, Enterprise Technologies, Digital Strategy, Product Marketing, Business Development etc. He has an impressive track record in Product Management, Client Relationship, Portfolio, Program & Project management for both startups and Fortune 500 organizations

Rohit has directed cross-functional teams and organizations. Owned P&L for all the engagements. International background and known for expertise in offshore delivery model and outsourcing. He also has strong communication, collaboration and presentation skills at all levels including CXO.


Rohit is Head of Digital Marketing Strategy and Chief Marketing Technologist for McKesson

Rohit’s responsibilities include:

  • Responsible for setting the strategic direction for and other digital properties. This includes creating the strategic direction, socializing the strategic direction both within and with our business units. This role is also responsible for ensuring that our websites meet the highest of usability standards and continue to provide tools and services that are easy for our members to use.
  • Chief Marketing Technologist: Lead the global marketing technology landscape and provides thought leadership, vision and strategy to enable McKesson marketing objectives. Collaborate on Marketing Automation with all the McKesson Business Units.
  • Drive both enterprise and tactical marketing technologies & capabilities across web, mobile, social, CRM, eCommerce & Analytics to enable McK’s brands get ahead of the curve and deliver the most optimized and relevant consumer experience.
  • Manage all digital agency relationships.
  • The role is also responsible for researching, understanding and communicating the needs of both our customers and BU throughout the entire organization, influencing project and portfolio decisions for this channel and leading the company’s web strategy and execution.
  • Chief Marketing Technologist: Responsible for implementing technology roadmap and best of breed digital marketing technologies, and leveraging digital channels to dynamically target customers.



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